Chengde Shengyuan Casting Material Co., Ltd. registered "national supermarket. The "Chinese domain name" was officially launched in March 2025, relying on the advantages of mother tongue identification of ".URL "domain name, to build an industry portal platform for domestic brands that integrates investment joining, store transfer and supply chain services. The domain name is deeply bound to the "national supermarket", and enables the traditional retail industry to achieve traffic aggregation and asset appreciation through the "brand + channel + digitalization" model.

First, domain name value: brand protection and traffic aggregation two-wheel drive

Brand equity integration

"National supermarket. Website" is highly unified with registered trademarks, forming a closed loop of online and offline brand recognition, and users can directly enter Chinese domain names to access the platform, reducing memory costs and enhancing trust. Build a brand moat to prevent the risk of malicious squatting.

Precise flow inlet

Chinese domain names adapt to search engine optimization rules, and when users search for keywords such as "domestic supermarket investment promotion" and "store transfer", the platform naturally ranks high, and the average daily drainage efficiency is 40% higher than that of traditional English domain names.

Second, investment services: full link enabling domestic product channel expansion

Function module core services enable value

Brand investment oriented matching regional agents, providing location analysis, VI design support to shorten the brand sinking cycle

Supply chain docking of domestic manufacturers direct supply database + logistics financial solutions to reduce procurement costs by 15%-30%

Data investment tools

Relying on the "national supermarket." The "background system" provides data packets such as regional consumption power heat map and competitive product analysis report to help franchisees make scientific decisions.

3. Transfer ecology: Safe and efficient asset circulation system

Standardization information release

Formulate the "National supermarket transfer information Release Standards", requiring the listing of business data (passenger flow, gross profit margin), equipment list and transfer reasons, to ensure that the information is transparent and credible.

Intelligent valuation model

The AI algorithm comprehensively evaluates the store location, the remaining term of brand authorization, the membership base and other factors to generate the transfer price range and reduce the negotiation cost of both buyers and sellers.

Third party secured transaction

The introduction of bank deposit services, to achieve the "checkout - signing - payment" of the whole process online, to avoid the risk of transaction disputes.

Fourth, industry value: activate the new potential energy of domestic retail

"National supermarket. Website" through three major innovations to reshape the industry rules:

Traffic reconstruction: Chinese domain names shorten user access paths, and the platform loss rate is reduced to 12%

Asset appreciation: quality stores transfer information premium space of 20%-50%

Ecological collaboration: Connecting 3000+ domestic manufacturers and 100,000 + retail terminals, forming a direct network of production and marketing

From the ".URL "domain name to the domestic goods circulation ecosystem," domestic goods supermarket." "Website" opens up the whole chain of brand protection, channel expansion and asset circulation with digital tools. This model provides a transformation and upgrading sample of "asset-light operation + data-heavy empowerment" for the domestic retail industry.